October 16, 2013
'Now where was I?’ Identifying, coping with, and mitigating the negative effects of computer-based interruptions
Dr Phillip Morgan recently gave a talk at a conference on Social Marketing and Changing Behaviours hosted by the Chartered Institute of Marketing. The talk was entitled: 'Now where was I?’ Identifying, coping with, and mitigating the negative effects of computer-based interruptions. Within the evidence-based talk using numerous examples of his own published work and that of other key researchers in the field. The key highlights of the talk were as follows:
Whether we’re social marketers or selling products and services, we are finding it harder to compete for the attention of our target audience. Dr Morgan reviewed the negative effects of interruptions and distractions to a range of home and workplace settings and discussed a range of methods and guidelines, including some developed by him and colleagues at Cardiff University, for alleviating these negative effects. He stressed that as sophisticated communicative technologies proliferate (social media and digital marketing) it is an important goal for cognitive and human factors psychologists (amongst others) to develop effective ways of supporting humans to better cope with interruptions, whilst benefiting from the often important messages they are designed to convey.
Tagged: guest speaker